Tagged with Advertising

What have you learned about yourself?

What have you learned about yourself?

After several weeks of working from home, we have all learned a lot about the world, our industry and about ourselves. I’d like to share my personal list: We’ve learned that uncertainty is the worst feeling you can experience. I’ve learned to recognize how much I miss an old building that we all called our … Continue reading

Ten Digital Trends for 2018.

Ten Digital Trends for 2018.

This is a great document from The Richards Group that came out in late December. Check it out, especially trend # 9 on Predictive Consumerism from Francisco Cárdenas, Director of Digital at Richards/Lerma. You can find the Pancho’s article here, but also here’s a little teaser for you: “I would call this common, current form … Continue reading

Time flies when you’re having fun.

17 years. That’s how long I’ve been working in the Hispanic Market. When I think about it, I can’t avoid paralleling that time with the life of my kids: Aldo (13), Andrés (11), Isabela and Natalia (both 8). Because when you have kids, you truly see time passing by: From 0 to 13 in 60 … Continue reading

Speak less. Listen more.

It wasn’t by choice. I had a throat procedure done earlier this week that doesn’t allow me to talk or swallow anything without remembering my Doctor’s entire direct ancestry. But the silver lining is that I feel great appreciating everything that surrounds me while I can’t say a word. Even the silence. As I was … Continue reading

Who watches the Super Bowl? Old Geezers, I guess.

After watching the Giants crush the New England fans dreams (again) on February 5, there are some thoughts that I’d like to present to you about this year’s commercials. In reality I don’t want to talk about the ideas, creativity or freshness. That’s another whole conversation (My favorite was Audi’s Vampire Party, by the way). Something … Continue reading

Hello world.

This is a blog about everything and anything related to the world of Marketing Communications. It’s not the place to find Waldo, I admit. But instead you could find something interesting to talk about after a long day at work. Especially if you work in Advertising like me. It’s a space to talk about what’s … Continue reading