There’s nothing new about the fact that people now control marketing and advertising, and even determine the launching of new products. Mt. Dew did it more that five years ago. Frito Lay just did too. Their new flavors were voted on by consumers. It’s a great way to make a lot of noise about their brand, … Continue reading
This is one of those things that should really inspire the entire industry to look for different ways to create ideas. In Advertising, our objective is to communicate unique benefits from a brand of service, so people can connect and prefer them over the competition. But this idea from MayoDraftFCB in Peru takes creativity to … Continue reading
Originally posted on nottherebeijing:
There are millions of different kinds of bugs. How do they survive? They differentiate. Most bugs are very good at one thing and they don’t face stiff competition from other bugs. In business jargon, their core competencies don’t over-lap. Think like a bug and figure out how you’re different.
How long? 38 years to be exact. Because back in 1973, when AC/DC was officially formed, I’m sure they didn’t think that they will have a #1 album in 2010. After almost 40 years, rock bands are supposed to be retiring, joining forces with non-profit organizations, and possibly starring in their own B-list Reality Show. … Continue reading
People. that’s the answer. Plain and simple. Of course a great vision and a decent marketing budget help but at the end of the day, it all comes down to a person interacting with you, the Consumer (I hate that one-dimensional word btw), and delivering a Brand Experience. Good or bad, it may be up … Continue reading
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