New distribution models are not sitting well with Movieplex giants. But this is not a new move. Mark Cuban did the same (and even better, IMHO) in 2008.
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REVIEW: Stallone Reassembles the Old, Old Gang for The Expendables 3
Originally posted on TIME:
In 1979, Sylvester Stallone made Rocky III, Mel Gibson released his first Mad Max movie and Harrison Ford was shooting The Empire Strikes Back. Thirty-five years later, the stars look great for their respective ages (68, 58 and 72) and can enliven a tight closeup with their weary urgency. Studying the…
Consumers are kings. And they also go to the movies.
There’s nothing new about the fact that people now control marketing and advertising, and even determine the launching of new products. Mt. Dew did it more that five years ago. Frito Lay just did too. Their new flavors were voted on by consumers. It’s a great way to make a lot of noise about their brand, … Continue reading