New distribution models are not sitting well with Movieplex giants. But this is not a new move. Mark Cuban did the same (and even better, IMHO) in 2008.
Hey, if the Rolling Stones are still touring, why can’t Stallone, Gibson and Wesley keep fighting?
Is this the response to all those Millennial flick of late? I don’t know but I won’t miss The Expendables III. The essence of what this is all about is so magnetic.
There’s nothing new about the fact that people now control marketing and advertising, and even determine the launching of new products. Mt. Dew did it more that five years ago. Frito Lay just did too. Their new flavors were voted on by consumers. It’s a great way to make a lot of noise about their brand, …