During this time, we have had to adapt to the situation with whatever we have at hand to move forward. So much so, that right now it sounds so remote, so impossible and so unthinkable, that I’m not sure we should go back to those things, even if we had the chance to do so. Continue reading
After several weeks of working from home, we have all learned a lot about the world, our industry and about ourselves. I’d like to share my personal list: We’ve learned that uncertainty is the worst feeling you can experience. I’ve learned to recognize how much I miss an old building that we all called our … Continue reading
This is a great document from The Richards Group that came out in late December. Check it out, especially trend # 9 on Predictive Consumerism from Francisco Cárdenas, Director of Digital at Richards/Lerma. You can find the Pancho’s article here, but also here’s a little teaser for you: “I would call this common, current form … Continue reading
I came across this great article by Bill Murphy Jr. about good (great!) habits that led to success in the 1960s. I believe they still hold true today. What do you think? Via Inc.com Find the original article here. It includes: 1. Trust your creative side. Series protagonist Draper’s title is “creative director,” which has … Continue reading
17 years. That’s how long I’ve been working in the Hispanic Market. When I think about it, I can’t avoid paralleling that time with the life of my kids: Aldo (13), Andrés (11), Isabela and Natalia (both 8). Because when you have kids, you truly see time passing by: From 0 to 13 in 60 … Continue reading
This year we lost an hour the night of March 11 while we were asleep. But if we consider that we gained an extra day on February 29, we are in the positive column. Right? Not really. We all know that there are not enough hours in the day. That we are running out of … Continue reading
It wasn’t by choice. I had a throat procedure done earlier this week that doesn’t allow me to talk or swallow anything without remembering my Doctor’s entire direct ancestry. But the silver lining is that I feel great appreciating everything that surrounds me while I can’t say a word. Even the silence. As I was … Continue reading
After watching the Giants crush the New England fans dreams (again) on February 5, there are some thoughts that I’d like to present to you about this year’s commercials. In reality I don’t want to talk about the ideas, creativity or freshness. That’s another whole conversation (My favorite was Audi’s Vampire Party, by the way). Something … Continue reading
Have you heard the one about a company trying to use the image of the most powerful man in the world for an ad? Without asking for his authorization? No? Then you need to see this. Weatherproof Garments Co. found a pic of Obama wearing one of their jackets, and apparently that was enough for … Continue reading
This is a blog about everything and anything related to the world of Marketing Communications. It’s not the place to find Waldo, I admit. But instead you could find something interesting to talk about after a long day at work. Especially if you work in Advertising like me. It’s a space to talk about what’s … Continue reading
Where's Aldo? 