People. that’s the answer. Plain and simple. Of course a great vision and a decent marketing budget help but at the end of the day, it all comes down to a person interacting with you, the Consumer (I hate that one-dimensional word btw), and delivering a Brand Experience. Good or bad, it may be up … Continue reading
Obama is weatherproof. His image isn’t.
Have you heard the one about a company trying to use the image of the most powerful man in the world for an ad? Without asking for his authorization? No? Then you need to see this. Weatherproof Garments Co. found a pic of Obama wearing one of their jackets, and apparently that was enough for … Continue reading
Leave 09 Behind.
Leave 09 Behind. It’s time to look back and see ourselves at 11:57 PM on December 31, 2008. We were full of hopes and anxious to welcome 2009. Little did we know. Real Estate went south fast and furiously. Wall Street collapsed. Insurance companies couldn’t hold it together. Banks went bankrupt. Car companies ran out … Continue reading
La mala suerte de las Galletas Chinas.
Parte de la experiencia de ir a un restaurant Chino es abrir una galletita al final de la comida para ver qué nos depara el destino. Puede ser que los Chinos, legendariamente sabios, decidieron distraer la atención de la cuenta a pagar, añadiendo las famosas galletas. Así decimos, “Mira qué bien, las galletas de la suerte”, en … Continue reading
Obama won Nobel Prize and the first thing he did was to send me a letter.
Message from President Obama. I donated for his campaign and now I keep getting these messages from his office. I wanted to share it here: Aldo — This morning, Michelle and I awoke to some surprising and humbling news. At 6 a.m., we received word that I’d been awarded the Nobel Peace Prize for 2009. … Continue reading
What do you need to do to be a celebrity?
Apparently nothing. Paris Hilton will appear on the TV show Supernatural (CW) this week, as a way to increase the ratings. What??? Her only acting experience is from that famous sex tape, where she was only OK. Obviously I’m not counting House of Wax, as she really didn’t act there. Or that Burger ad, where … Continue reading
The Future of TV? I Don’t think so.
Leno is the Future of TV? What? Are we in 1969? Continue reading
Brasil 2016
¿Era realmente tanta sorpresa que Rio sea la sede de las Olimpiadas en 2016? Continue reading
Hello world.
This is a blog about everything and anything related to the world of Marketing Communications. It’s not the place to find Waldo, I admit. But instead you could find something interesting to talk about after a long day at work. Especially if you work in Advertising like me. It’s a space to talk about what’s … Continue reading
Where's Aldo? 