There’s nothing new about the fact that people now control marketing and advertising, and even determine the launching of new products. Mt. Dew did it more that five years ago. Frito Lay just did too. Their new flavors were voted on by consumers. It’s a great way to make a lot of noise about their brand, … Continue reading
I just loved this article by Giselle Abramovich on Digiday.com so much that I wanted to share it. “If you are going to do something for one person be prepared to do it for everyone, whether they have a lot of followers or not.” Welcome to the Age of The Empowered Consumer. Read it here.
Originally posted on MI BLOG ES TU BLOG:
The folks over at Mattel are so smart, that not only they have come up with a Mexican Barbie, but they have given her all the possible tools to go around the U.S. the world undisturbed. In addition to a “wonderfully bright pink dress with ribbon accents,”…
This is one of those things that should really inspire the entire industry to look for different ways to create ideas. In Advertising, our objective is to communicate unique benefits from a brand of service, so people can connect and prefer them over the competition. But this idea from MayoDraftFCB in Peru takes creativity to … Continue reading
First, there was the LEGOLAND hotel in Windsor, U.K. But now they will have one in the U.S. I guess this is one of those building that they could bring piece by piece from Europe, just like in the old days, eh? Wouldn’t it be great if they really used Legos to make it? Just talking … Continue reading
Originally posted on nottherebeijing:
There are millions of different kinds of bugs. How do they survive? They differentiate. Most bugs are very good at one thing and they don’t face stiff competition from other bugs. In business jargon, their core competencies don’t over-lap. Think like a bug and figure out how you’re different.
17 years. That’s how long I’ve been working in the Hispanic Market. When I think about it, I can’t avoid paralleling that time with the life of my kids: Aldo (13), Andrés (11), Isabela and Natalia (both 8). Because when you have kids, you truly see time passing by: From 0 to 13 in 60 … Continue reading
This year we lost an hour the night of March 11 while we were asleep. But if we consider that we gained an extra day on February 29, we are in the positive column. Right? Not really. We all know that there are not enough hours in the day. That we are running out of … Continue reading
It wasn’t by choice. I had a throat procedure done earlier this week that doesn’t allow me to talk or swallow anything without remembering my Doctor’s entire direct ancestry. But the silver lining is that I feel great appreciating everything that surrounds me while I can’t say a word. Even the silence. As I was … Continue reading
After watching the Giants crush the New England fans dreams (again) on February 5, there are some thoughts that I’d like to present to you about this year’s commercials. In reality I don’t want to talk about the ideas, creativity or freshness. That’s another whole conversation (My favorite was Audi’s Vampire Party, by the way). Something … Continue reading
Where's Aldo? 