This is a great document from The Richards Group that came out in late December. Check it out, especially trend # 9 on Predictive Consumerism from Francisco Cárdenas, Director of Digital at Richards/Lerma. You can find the Pancho’s article here, but also here’s a little teaser for you: “I would call this common, current form … Continue reading
I was reading this article from Digiday by Shareen Pathak on how influential our own kids are in the Advertising industry, without them even trying. They help us keep (stay?) in touch with the younger demographics. Many times, we Ad People feel “connected” with pop culture and to what’s happening just by watching some … Continue reading
It’s not a secret that students look for ways to get distracted during class. Smart phones are the perfect solution for this. And teachers have had the impossible task to keep the devices at bay, and students focused. But now there’s an app for that: Remind. The premise is so simple that I wonder … Continue reading
There’s nothing new about the fact that people now control marketing and advertising, and even determine the launching of new products. Mt. Dew did it more that five years ago. Frito Lay just did too. Their new flavors were voted on by consumers. It’s a great way to make a lot of noise about their brand, … Continue reading
I just loved this article by Giselle Abramovich on Digiday.com so much that I wanted to share it. “If you are going to do something for one person be prepared to do it for everyone, whether they have a lot of followers or not.” Welcome to the Age of The Empowered Consumer. Read it here.
This year we lost an hour the night of March 11 while we were asleep. But if we consider that we gained an extra day on February 29, we are in the positive column. Right? Not really. We all know that there are not enough hours in the day. That we are running out of … Continue reading
It wasn’t by choice. I had a throat procedure done earlier this week that doesn’t allow me to talk or swallow anything without remembering my Doctor’s entire direct ancestry. But the silver lining is that I feel great appreciating everything that surrounds me while I can’t say a word. Even the silence. As I was … Continue reading
I stumbled upon this article on Mashable.com and couldn’t resist posting it here. What a great approach from Atlassian. And I’m sure its customers are even more motivated to increase their business. Let me know what you think. How One Software Company Turned Freemium into Philanthropy
Have you heard about this before? Well, now I know who did it. But first, let me tell you that starting a blog is like buying a boat. The happiest two days for boat owners are when they get it, and then when they sell it. Like a boat, a blog is a big responsibility. … Continue reading
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