During this time, we have had to adapt to the situation with whatever we have at hand to move forward. So much so, that right now it sounds so remote, so impossible and so unthinkable, that I’m not sure we should go back to those things, even if we had the chance to do so. Continue reading
Are you tired of those robocalls from hell? Me too. Help is on the way! Continue reading
This is a great document from The Richards Group that came out in late December. Check it out, especially trend # 9 on Predictive Consumerism from Francisco Cárdenas, Director of Digital at Richards/Lerma. You can find the Pancho’s article here, but also here’s a little teaser for you: “I would call this common, current form … Continue reading
Hello, my name is Aldo and I am and addict. I accept it. And chances are, you are too. You just haven’t reached to the level (pun intended) of acceptance. Trying to get something positive from endless hours invested in said activity, I will share with you these nuggets of wisdom I found along the … Continue reading
17 years. That’s how long I’ve been working in the Hispanic Market. When I think about it, I can’t avoid paralleling that time with the life of my kids: Aldo (13), Andrés (11), Isabela and Natalia (both 8). Because when you have kids, you truly see time passing by: From 0 to 13 in 60 … Continue reading
This year we lost an hour the night of March 11 while we were asleep. But if we consider that we gained an extra day on February 29, we are in the positive column. Right? Not really. We all know that there are not enough hours in the day. That we are running out of … Continue reading
Where's Aldo? 