Filed under Advertising

How Freemium can save the World.

I stumbled upon this article on Mashable.com and couldn’t resist posting it here. What a great approach from Atlassian. And I’m sure its customers are even more motivated to increase their business. Let me know what you think. How One Software Company Turned Freemium into Philanthropy

What makes a Great Brand great?

People. that’s the answer. Plain and simple. Of course a great vision and a decent marketing budget help but at the end of the day, it all comes down to a person interacting with you, the Consumer (I hate that one-dimensional word btw), and delivering a Brand Experience. Good or bad, it may be up … Continue reading

Hello world.

This is a blog about everything and anything related to the world of Marketing Communications. It’s not the place to find Waldo, I admit. But instead you could find something interesting to talk about after a long day at work. Especially if you work in Advertising like me. It’s a space to talk about what’s … Continue reading