Filed under Brands

How JetBlue Deals with Social Media Whiners.

How JetBlue Deals with Social Media Whiners.

I just loved this article by Giselle Abramovich on Digiday.com so much that I wanted to share it. “If you are going to do something for one person be prepared to do it for everyone, whether they have a lot of followers or not.” Welcome to the Age of The Empowered Consumer. Read it here.

What Bugs Can Teach You About Marketing

Originally posted on nottherebeijing:
There are millions of different kinds of bugs. How do they survive? They differentiate. Most bugs are very good at one thing and they don’t face stiff competition from other bugs. In business jargon, their core competencies don’t over-lap. Think like a bug and figure out how you’re different.