New distribution models are not sitting well with Movieplex giants. But this is not a new move. Mark Cuban did the same (and even better, IMHO) in 2008.
Filed under Consumer is King …
Consumers are kings. And they also go to the movies.
There’s nothing new about the fact that people now control marketing and advertising, and even determine the launching of new products. Mt. Dew did it more that five years ago. Frito Lay just did too. Their new flavors were voted on by consumers. It’s a great way to make a lot of noise about their brand, … Continue reading
How JetBlue Deals with Social Media Whiners.
I just loved this article by Giselle Abramovich on Digiday.com so much that I wanted to share it. “If you are going to do something for one person be prepared to do it for everyone, whether they have a lot of followers or not.” Welcome to the Age of The Empowered Consumer. Read it here.
Where's Aldo? 