73% of fans that opted into text alerts, came from competing carriers.
MetroPCS | RONDA WALKOUT CASE STUDY
To communicate MetroPCS offered unlimited data, we gave UFC fans unlimited access to Ronda Rousey the entire week before her championship fight in Australia. The walkout from her locker room to the octagon was the culmination of the program. We had thousands of fans connected at that time, and being the early days of the platform, we broke Periscope as a result.